This is a speculative design for a health food grocery named Honest Grocery. We utilized a friendly font that captures the essence of Honest Grocery. Using some of the letters as fruit is a playful way to incorporate some of the products that Honest Grocery wants to provide to their loyal customer. Using a natural color palette for the main logo really creates a fresh look for this grocery store. Branding can be added to a variety of packaging, signs, and mailers.